NADIV APPAREL

Casual apparel for adventurers and outdoor explorers with minimalist, sports-oriented design and organic materials.

Lana came well-prepared and had already scouted the perfect locations well in advance. We spent hours taking pictures at different locations and in front of various backgrounds. Lana always perfectly positioned our products in the natural environment. During that time, she was exceptionally creative, sociable, and above all, professional. At the end of the day, she was the one pushing for yet another photo while we longingly dreamed of dry clothes and a hot chocolate.

About a week later we received the edited pictures. Every one of them exceeded our expectations. The feedback we receive from friends, customers, and on social media speaks volumes about their quality. We had an absolute blast working with Lana. We can wholeheartedly recommend her to anyone looking for a dedicated, passionate professional.

- Co-Founder of Nadiv Apparel

Collaboration

The goal throughout the collaboration with Nadiv Apparel was to present the brand’s outdoor apparel to an adventurous, minimalistic and environmentally-conscious audience. To best achieve this goal, we created all photographs in a versatile outdoor setting. We focused on optimizing the photos for social media to spur audience growth and target a young demographic. In line with this, we cross-promoted the brand on Instagram to raise awareness.

Scope

  • Photography of product line with models
  • Location-scouting and organization of photoshoot
  • Cross-promotional marketing via social media
  • Post-processing, color correction, formatting, and delivery in content for website and social media channels

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